FTT AI Transformation 2026 25 June 2026  ·  London, UK  ·  Powered by Covecta
Prepared for
Writer writer

Scale AI Across the Enterprise.
Not Just One Function at a Time.

"What stood out from our conversation is that Writer is not solving a single use case. You are enabling enterprise-wide AI transformation across front and back office. That is exactly the challenge our audience is facing right now, not whether to adopt AI, but how to scale it across the organisation in a structured, governed way."

Victor Cruz, VC Innovations  ·  Discovery Call, April 2026

Most enterprises are no longer asking whether to adopt AI. They are asking how to scale it across functions without losing control. Writer is the bridge between AI capability and enterprise-wide deployment. FTT AI Transformation on 25 June is where the executives responsible for that challenge come together.

/ Writer clients already in financial services and enterprise
Metro Bank Vanguard Citibank Reuters Boots + Fortune 500 enterprises
300
Attendees
50+
Hosted Buyers
70%
Buy-Side FIs
45%
C-Level / Director
2M+
Reach (Database)
£20K
Investment
~30
Qualified Engagements
6
Hosted Buyer Meetings
3
Target Opportunities
~15x
Projected ROI
The Strategic Fit

The Adoption Challenge is Writer's Market.

The Shift Underway

The challenge for every financial institution in this room is no longer whether to adopt AI. It is how to scale it enterprise-wide across front office, back office, compliance, and operations in a controlled, measurable way. That is precisely what Writer is built for.

  • 70% buy-side FIs and enterprises actively evaluating AI transformation platforms for H2 2026 deployment
  • CIOs, CTOs, and transformation leads forming vendor shortlists right now for programmes that start in Q3
  • Metro Bank is a live reference: the most persuasive asset Writer has in a room full of Metro Bank's peers
  • Agenda structured around enterprise AI adoption, governance, and cross-functional deployment: Writer's entire value proposition
  • 50+ pre-qualified Hosted Buyer Meetings with senior technology and business leaders actively evaluating solutions
Why This Activation

Structured for Pipeline. Not Presence.

We have structured a tailored activation aligned with Writer's current investment level while preserving the core elements that drive impact: target account engagement, stage presence, and pre-qualified Hosted Buyer Meetings.

  • Target Account Activation: 5 to 10 of Writer's named FS target accounts identified and actively driven to the event ahead of registration
  • Session Moderation: Writer on stage moderating a session on enterprise AI adoption, higher perceived authority than a panel contribution, better format for Writer's consultative positioning
  • Hosted Buyer Meetings: 6 pre-scheduled, pre-qualified meetings with CIOs, heads of AI, and transformation leads from FIs
  • Sales Enablement Layer: Pre-event account visibility, outreach support, and full buyer intent data post-event
  • Post-Event Debrief: Pipeline gap analysis and account prioritisation from the VC Innovations CS team
Core Value Drivers

Three Reasons This Works for Writer

🏦

FS Enterprise Credibility at Scale

Writer already has the logos. The opportunity now is converting that brand credibility into a structured push into the FS executive layer. CIOs, transformation leads, and business unit owners who run the 12 to 24 month programmes Writer needs to win. FTT concentrates those buyers in one place.

🔑

Metro Bank as the Master Key

Writer transformed Metro Bank's go-to-market operation. That is not a case study. It is a reference story that opens every conversation in this room, because every attendee is a peer of Metro Bank trying to solve a version of the same problem. Stage time plus Hosted Buyer Meetings is the mechanism to activate it.

🌐

The Adoption Narrative is Unowned

Most vendors at this event are still selling the AI capability story. Writer can own the adjacent, harder conversation: how you actually get 10,000 people across a financial institution to use AI consistently, measurably, and in a governed way. That is a session topic no one else can moderate credibly.

Audience Snapshot

Writer's ICP.
In One Room.

300 senior attendees from financial institutions and enterprises. Every stakeholder Writer needs to engage for a multi-threaded enterprise deal is represented: technology leadership, transformation, and business unit owners.

/ Primary Targets
🖥️
Chief Information Officer (CIO)
Signs off on enterprise platform commitments. Primary approver for Writer's 12 to 24 month contracts in large FIs.
🔄
Chief Transformation / Digital Officer
Accountable for enterprise AI adoption at scale. Needs a consultative partner, not just a platform. Writer's model is a direct fit.
🤖
Head of AI / Chief AI Officer
Builds the AI capability roadmap across the organisation. Writer's Palmyra LLM suite and multi-model flexibility is a direct differentiator for this buyer.
/ Buying Committee
💼
Commercial / Sales Leadership (Front Office)
Primary champion for Writer's front office transformation use case. Metro Bank's CMO and CRO equivalents.
⚙️
COO / VP Operations (Back Office)
Accountable for operational AI deployment across compliance, reporting, and workflow automation. The back office expansion opportunity.
Audience Breakdown
Financial Institutions & Enterprises70%
Fintech & Technology Vendors30%
45%
C-Level / Director
25%
Non-Tech C-Level
65%
UK & Europe
25%
North America

Every financial institution in this room is navigating the same challenge Writer solves: moving from AI experimentation to enterprise-wide adoption. Metro Bank is already there. This room is the next wave.

Sample Delegate List

The Room Speaks for Itself

Confirmed and registered attendees at FTT AI Transformation 2026. Provided to Writer in confidence and not for distribution.

150+
Registered Delegates
CompanyRole
Admiral MoneyChief Experience Officer
Admiral PioneerHead of Risk & Compliance
AIBUK AI Lead
AIBHead of Change, Innovation & AI
AkbankDirector of Customer Experience
Allianz PartnersSenior Deployment Manager
Allica BankHead of Customer Engagement
Allica BankDeputy CEO
Allica bankProduct Operations & AI lead
Allica BankChief Product & Strategy Officer
Allica BankSenior Product Owner
Allica BankHead Of Digital Channels
Amplifi CapitalCTO
AXAHead of Transformation - Enterprise Portfolio and Planning
Axa HealthHead Of Delivery (Service Optimisation)
AXA UKHead of Engineering
Bank Of LondonChief Product Officer
Bank of London and The Middle EastThird Party Risk Manager
BarclaysLead Enterprise Architect in AI
BarclaysRelationship Director
BaringsDirector of Customer Experience
BaringsCIO
Bibby Financial ServicesChief Transformation Officer
BlackRockCIO
BNYVP Customer Experience
British International InvestmentDigital Transformation Lead
Brooks CapitalManaging Director
BTDirector Strategy
BT GroupCTO
BT GroupChief Information Security Officer
BT GroupSenior Manager, Security, Audit & Compliance
BT groupChief Digital Officer
Channel CapitalHead of Origination
Cirencester Friendly SocietyDirector of Technology
CitiManaging Director
CitiDirector Electronic Trading Technology Risk Lead
CitiVP Customer Experience
CitibankSVP - Payments
Convenient Capital LimitedCo-Founder & COO
Coventry building society GroupChief Digital Officer
Crowd2FundHead of Sales and Marketing
CubefunderHead of Technology
eCapital Finance UKChief Operating Officer
ElevenLabsHead of GTM for Financial Services
ElevenlabsGTM UKI
ElevenLabsGTM
Fair4All FinanceDirector of Innovation and Development
Fairflow FinanceCEO
Featherstone Capital Partners LLPCEO
Fiera Real EstateCTO
Finance for youCfo and coo
FinovaBusiness Development Director
FinovaCommercial Director
GOMOA COMMUNITY BANKHEAD OF INTERNAL AUDIT
Habib Bank AG ZurichHead Credit Sanctioning
Handelsbanken PlcCIO
Hinckley & Rugby Building SocietyCEO
HsbcHead Of Ai And Model Transformation
HSBCHead of Customer Experience
HSBCStrategic Growth Manager
HSBCProduct Manager
HSBC UKStrategy Manager
HSBC UK Bank plcStrategic Growth & Innovation
HyperJarHead of Retail
IG GroupOperations Director
Independent ConsultantIndependent Consultant
IngDirector, Digital Strategy And Innovation, Wholesale Bank, Ing
Sample Delegate List (continued)
CompanyRole
J.P. MorganVice President - Corporate Development
J.P. Morgan ChaseHead of Customer Experience
KapaccessCTO
Legal & GeneralChief Financial Officer - Retail
Legal & GeneralHead of Strategy
Legal & GeneralHead of Analytics & Risk Modelling
LloydsGroup Head of AI
Lloyds BankChief Digital Officer
Lloyds Banking GroupProduct (Solutions)
Lloyds Banking GroupDirector - Agentic & AI Platform
Lloyds Banking GroupGroup Head of AI
Lloyds Banking GroupHead Of Digital & Data Risk
Lloyds Banking GroupHead of Customer Experience
Lloyds Banking GroupCTO
Lloyds Banking GroupHR Lab Product Owner
LoanTubeCo-Founder
Marsden Building SocietyHead of Transformation
MastercardVice President, Transformation & Customer Delivery
Mercedes-Benz Financial Services UKDigital Transformation & Strategy
Metro BankDirector, Commercial Banking
Metro BankHead of Engineering
Metro BankChief Transformation Officer
MetroBankHead of Engineering
MonixaChief Commercial Officer
Monixa LimitedChief Customer Officer
Morgan StanleyDirector
Snappi BankCTO
Natwest GroupHead Of Responsible Ai And Ai Strategy
NomuraVice President
Nottingham Building SocietyChief Technology Officer And Smf24
NovunaCIO
OaknorthChief Technology Officer
Octopus InvestmentsProduct Director
Octopus InvestmentsHead of Product
Paynt LimitedGM/Head of Legal
pollencap.comDigital Operating Partner
Proportunity LoansCEO
Recognise BankChief Operating Officer
Redwood BankDirector of Operations
Roma FinanceCTO
Roma FinanceBusi
Saffron Building SocietyCIO
Santander UkHead Of Data And Ai Strategy And Coo (Data/Ai/Transformation/Financial Crime)
Santander UKHead of Risk & Compliance Operating Office
Seine CapitalPartner
Shawbrook BankHead of Product
SilverpeakSenior Director
Simply Asset FinanceChief Executive Officer
Snappi BankHead of Customer Experience
Sopra Steria VenturesGroup Head of Corporate Ventures
SpeyCTO
Spey FinanceCTO
Standard CharteredExecutive Director, Digital Strategy & Operations
Standard Chartered BankExecutive Director/Data Science & Innovation
Standard Chartered BankHead Of Digital Channels Solutions, Europe
Suits Me LimitedCEO
SwishfundManaging Director
TABIT Director
Teachers Building SocietyNED
Tsb BankFintech & Open Banking Lead
Ultimate FinanceHead Of Strategic Delivery
Vida BankDecision Systems Architect
Vida Bank LimitedManaging Director of Technology & AI
Virgin Media & O2Chief Digital Officer
Wells FargoCTO
Wells FargoVP - Risk Assurance
ZygensCEO

CONFIDENTIAL  ·  Provided exclusively to Writer. Not for reproduction or distribution without prior written consent from VC Innovations.

Thematic Alignment

The Agenda Is Writer's Pitch Deck

FTT AI Transformation is structured around the enterprise adoption challenges Writer addresses. Every session is a conversation Writer is uniquely positioned to lead, not just participate in.

/ Suggested Session for Writer to Moderate
"From Experimentation to Enterprise Adoption: Scaling AI Across the Organisation"

How financial institutions operationalise AI across front and back office, the adoption, governance, and change management challenge that determines whether a deployment succeeds or stalls. Writer's Metro Bank story and Palmyra platform make this the most credible session moderator in the room.

01

Enterprise-Wide AI Adoption

Moving from one team using AI tools to the entire organisation deploying AI in a consistent, governed way. Writer's platform is explicitly designed for this scale challenge. This is the central session theme of FTT AI Transformation.

02

Front Office AI Transformation

Sales, marketing, and commercial team transformation using AI. Writer's Metro Bank case study is the most directly relevant live proof point in the room for this agenda pillar, and it is owned by Writer.

03

Back Office and Operational AI

Compliance workflows, reporting automation, and operational transformation: the expansion opportunity for Writer beyond front office, and the area where the largest and longest enterprise contracts are signed in financial services.

04

Enterprise LLM Strategy

How CIOs avoid LLM lock-in while maintaining governance and quality. Writer's Palmyra Suite combined with multi-LLM flexibility is the direct commercial answer to this session's central question.

05

AI Adoption and Change Management

The people and process challenge that determines whether enterprise AI actually gets used. Writer's consultative model, built around adoption and integration, is uniquely positioned to own this conversation.

06

The Post-SaaS Enterprise Stack

Legacy SaaS displacement and the reinvention of how enterprise software is used. Writer is living this story from the inside, replacing incumbents across marketing automation, sales tools, and content workflows in its own customers.

Enterprise AI Adoption Partner

Tailored Activation. Full Impact.

We have structured this activation to deliver the core elements that drive pipeline: target account engagement, stage presence, and pre-qualified Hosted Buyer Meetings, at an investment level aligned with where Writer is right now in its FS growth journey.

WRITER  ·  ENTERPRISE AI ADOPTION PARTNER ACTIVATION
£20,000
+ VAT
Tailored activation preserving the full BD Programme, Hosted Buyer Meetings, stage presence, and sales enablement layer.  ·  Optional: Private Executive Dinner add-on at £15,000 + VAT.
Target Account Activation

Pipeline Engine

  • 5 to 10 named Writer target FS accounts driven to the event pre-registration
  • 6 pre-qualified Hosted Buyer Meetings with CIOs, transformation leads, and AI heads from FIs
  • Full buyer intent data and segmented delegate list for post-event outbound
  • CS support and pipeline tracking throughout
  • Post-event pipeline debrief and gap analysis
Stage Presence

Session Moderation

  • Writer moderates a dedicated session on enterprise AI adoption
  • Co-creation of the session agenda with FTT editorial
  • 3 to 4 target FI accounts driven into the session as contributors
  • Onsite video interview, owned content asset for GTM reuse
  • 3 Rockstar delegate passes
Brand and Content

Sales Enablement

  • 2x3 exhibition space on the show floor
  • Bespoke creative assets: speaker card, sponsor card, email banner
  • Social distribution across FTT newsletter and LinkedIn
  • Pre-event account visibility and SDR outreach support
  • 1-week post-event content amplification plan
Expected Outcomes
6
Hosted Buyer Meetings
~30
Total Engagements
10
Qualified Follow-Ups
3
Target Opportunities
~15x
Projected ROI
This is not an event investment. It is 3 to 6 months of FS enterprise outreach compressed into a single, pre-qualified day.
ROI Model  ·  Based on £100K ACV  ·  3 deals closed
£20K
Investment
→
3 deals
Closed
×
£100K
Per Deal
=
~15x
ROI  ·  £300K Return
Scenario: 1 Deal Closed

One new FS enterprise contract at £100K ACV returns 4x the investment. One reference client from this event seeds the next five conversations, given the concentration of Metro Bank's peers in the room.

Scenario: 2 Deals Closed

Two FS contracts return £200K (8x) and give Writer a cluster of UK banking reference clients, the proof point needed to move from "expanding into FS" to "the enterprise AI platform UK banks trust."

🍽️

Optional Add-On: Private Executive Dinner 12 May 2026

A private dinner for 8 to 12 senior FS leaders alongside the FTT Payments event on 12 May. Co-hosted by Writer and VC Innovations, this gives Writer's team a high-conversion, senior-only environment ahead of June, the format Caroline mentioned as a priority. Intimate, relationship-led, and structured around targeted account conversations. Pricing on request.

Why Now

Three Reasons June is the Right Moment

⏱️

H2 Procurement Cycles Are Closing

Financial institutions are finalising H2 technology decisions in Q2 2026. CIOs building vendor shortlists now will not revisit them after June. As Writer continues to expand its footprint in financial services, this is a focused, high-value entry point into the market at exactly the right moment in the buying cycle.

🏆

Metro Bank Unlocks the Room

The most persuasive thing Writer can say to 300 UK financial institution leaders is that Metro Bank is already a customer. The session moderation slot and Hosted Buyer Meetings give Writer the format and the access to activate that proof point directly with the institutions most likely to become the next Metro Bank.

🎯

Intimate Beats Loud for Enterprise Sales

Writer's 12 to 24 month consultative model is relationship-led. A 300-person senior-only environment is far more efficient for that motion than a large expo where every conversation starts cold and the audience is diluted. Every person in this room is there specifically to evaluate enterprise AI. There is no noise.

Writer is not early-stage. It is an established enterprise platform expanding into a new vertical with real proof points and a consultative model that compounds over time. FTT AI Transformation is the most efficient single investment to accelerate that motion in the UK financial services market in 2026.

Writer writer
Recommendation

Proceed with the Enterprise AI Adoption Partner Activation

Session moderation, 6 Hosted Buyer Meetings, target account activation, and full post-event sales enablement. The complete package to accelerate Writer's push into the UK financial services enterprise market in June 2026.

£20,000
+ VAT  ·  Enterprise AI Adoption Partner Activation  ·  FTT AI Transformation  ·  25 Jun 2026
Optional Add-On: Private Executive Dinner  ·  £15,000 + VAT

To confirm Writer's activation, contact VC Innovations directly.
June is close. Session moderation slots and Hosted Buyer Meeting allocations are confirmed on a first-committed basis.